Perfect Headline Formula Cloud Found this here: https://whichtestwon.com/slideshows/headlines-convert/ This is an outcome of hundreds of A/B tests run across millions of emails sent as part of these campaigns. Number + Adjective + Keyword + Promise + Rationale = A Winning Headline. Here's an example of it in action that I came up with: 5 Point … Continue reading 5 Point Formula for A Perfect Headline that Generates Guaranteed Revenue!
I track the links that I share on Social media through many tools. I was reviewing how my youtube video shares are doing and this is what I saw: This screenshot shows the AIB Knockout Roast video shares in my bitly account showed a declining count of clicks. Like how a funnel would work. One … Continue reading Top Funnel, Inverted Funnel OR the Hour Glass
I attended the Social Media Week Mumbai last month. It was a five-day event where people who were interested in #Socialmedia gathered to learn and share knowledge. The expectations in general were to learn how to leverage social channels to achieve various business goals whether they are engagement related goals or someone's ego related goals. Many … Continue reading Social Media and Digital Marketing events are F@#$%^& up in India!
Businesses forget Humans are Humans and not a Passport of a Country. #ShameBritishAirways
Update as on June 2, 2014 – IST 5.30pm – Thanks everyone for helping me spread the word on this. I have just received a standard email from British Airways Customer Care apologising for the inconvenience and confirming that they will look into this matter. I will keep you all updated on the progress.
This post is my letter to the CEO of British Airways recounting my recent experiences while flying British Airways from New York to Mumbai. Thanks to many of you who found the concerned email id for me and I have now sent this as an email out to him. I am also posting this as a blog post and hope that this makes a difference in the way British Airways treats its Indian customers.
May 31, 2014
Mr. Keith Williams
CEO – British Airways PLC
I had recently read a blog-post (which went viral on the internet) about an Indian national…
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Gamification is the use of game elements and game design techniques in non-game contexts. I attended a course on gamification which was hosted by Kevin Werbach, professor at The Wharton School, and Co-author of the recently released book, For the Win. During the past few months I have been looking at a series of online and offline products and … Continue reading How Technology Helped Me To Exercise And Get Healthy @Fitbit @Runtastic #Gamification
Financial Year 2013 started with a Big Bang Advertising by BFSI segment. Dena Bank, Bank of India and Federal bank running the most creative, innovative ads one after the other from 1st April - 3rd April. Insurance sector was also not behind with New India Insurance joining the innovative ad bandwagon. Not just the copy … Continue reading TOP 3 Extremely Innovative Indian Banking Ads – Worth 6.5 Lakh Crore
International Women's Day (IWD), originally called International Working Women's Day, is marked on March 8 every year. In different regions the focus of the celebrations ranges from general celebration of respect, appreciation and love towards women to a celebration for women's economic, political and social achievements. While, the idea behind it has varied from country to country and year to … Continue reading A Lady Called “YOU” is hogging all the limelight – Happy Women’s Day