How to write a perfect headlinePerfect Headline Formula Cloud
This is an outcome of hundreds of A/B tests run across millions of emails sent as part of these campaigns.
Number + Adjective + Keyword + Promise + Rationale = A Winning Headline.
Formula For Perfect Headline
Here’s an example of it in action that I came up with:
5 Point Formula for A Perfect Headline that Generates Guaranteed Revenue!
Dissection:
  • 5 Point – Number
  • Perfect – Adjective
  • Formula that generates revenue – Rationale
  • Guaranteed revenue – Promise
  • how to write a Perfect headline – Keyword

Your thoughts and suggestions?

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