International Women’s Day (IWD), originally called International Working Women’s Day, is marked on March 8 every year. In different regions the focus of the celebrations ranges from general celebration of respect, appreciation and love towards women to a celebration for women’s economic, political and social achievements.
While, the idea behind it has varied from country to country and year to year, it gained prominence in 1977 when the United Nations General Assembly invited member states to proclaim March 8 as the UN Day for women’s rights.
The UN theme for International Women’s Day 2013 is “A promise is a promise: Time for action to end violence against women.” Though, to end violence against women, a recent survey done by Times of India in Delhi suggested 96% of women feel unsafe after sunset.
Meanwhile, completely unaware of the context and the spirit, there are a series of brands and advertisers in India that took to “leverage” the “Women’s Day” theme by celebrating the womanhood for a woman called “You” while celebrating the “Spirit of Womanhood”, they have various offerings for “YOU”. See a series of “Exciting” offerings:
Some are offering Health Packages to “You”
Some are offering “Pleasure” so that Women can be “You” as if they were a Dino earlier 🙂
Some are telling you: Don’t stay FAT, lose 15kgs
Someone is offering Banking products
Some of them are ROI focused and they are DIRECT in giving Discounts and Offers to YOU
Some are telling YOU to be FEARLESS.
And Hindustan Times is celebrating the Girl in YOU. This one is particularly interesting as I do not understand this at all. Please enlighten!
So here is to a great day ahead, Happy International Women’s Day!