Amidst Facebook’s admittance to a anti-google smear campaign, Facebook introduced new features to it’s share feature where you can select “where on facebook” you want to share and “with whom” and with “what privacy levels” (see pic below).

This comes into place especially when Google’s rumored Social Network Circles (denied by google) came to light. The social circle was supposedly based on the philosophy of Real Life Social Networks by Paul Adams who left Google to join Facebook and these new features are pretty much in line with the same philosophy.

But all this makes me as a consumer think – Who is really Social?