Top 10 Email Marketing / Database Marketing Resources

Keywords: Email Labs, Gartner, Forrestor, McKinsey, Reports, PDF, Download, Email Marketing, Marketing Sherpa, Benchmarking, Resources

As a marketer I keep a tab on what’s new in the marketing world and a lot of resources are available online. All this information is scattered all over the place so I thought to combine most of the stuff in a common place on my blog. All companies and trademarks are their registered names and copyrights, I have nothing to do with it. These reports are freely downloadable from Internet from their respective websites and to bring it to a common platform, I have brought them here. You can download these email or database marketing resources and get s stronger hold on the email or database marketing scenario.

1)Download the 4Rs of Email Marketing Detailed Guide in PDF format. A practitioner’s guide to Email Marketing. Tips and tricks on creating Call to Actions (CTAs), Subject Lines, Email Deliverability enhancement and more.

2) Email Labs Online resources this link provides access to best practices in Email Marketing from various people contributing a large number of articles, articles on day-to-day email marketing needs and more…

3) One detailed guide on ensuring your email gets delivered. Download the Email Labs Deliverability Guide a must read for every email marketer and strategic decision maker.

4) Download the Email Labs Opt-in List creation Guide which is a comprehensive compendium for creation of Hygenic email marketing lists from various banner ads, other campaigns etc.

5) Email Marketing Service Providers Q4 2007 Forrester Wave report, A good analysis on how to choose your email solution provider.

6) Gartner report on Email Security Boundary – Magic Quadrant. A little old report on security and deliverability.

7) McKinsey report – How companies are using online marketing? A good report to understand the worldwide usage of online media.

8) What personalization tools work in e-commerce and why? A Forrestor report on what personalization tools work and why.

9) Marketing Sherpa’s Email Marketing Benchmarkeing Guide 2008 – Excerpts. An enriched guide to quickly benchmark your company’s performance and see how you fare on the metrics. Also watch the latest trends in Email marketing. Buy the detailed guide here.

10) The Forrester Wave™ report: Database Marketing Service Providers, Q4 2007 report a detailed analysis on what are the expectations from MSPs and how are they faring on the same.

Keywords: Email Labs, Gartner, Forrestor, McKinsey, Reports, PDF, Download, Email Marketing, Marketing Sherpa, Benchmarking, Resources

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