Just at the time when American Express (AMEX) is spending so much of advertising dollars on their AMEX credit cards like Platinum, Gold, and Kingfisher First and Lamborghini is on stake…strangely their website is not optimized for some crucial keywords i.e. Kingfisher and Lamborghini Gallardo.
One of the key hype factors used by AMEX is Kingfisher First tie up as well as Lamborghini Gallardo. When I was searching for “kingfisher AMEX card” my blog entry came up higher than the AMEX website.
The keywords used are: “keywords” content=”Apply, Online, Business, Travel, Service, Management, Cards, Commercial, Expenses, Corporate, Corporations, Events, Entertainment, Financial, small, medium, mid-sized, SME, company, business, Learn, Market, Purchasing, control, American Express, Credit, Amex, India”
However, 2 key keywords missing are kingfisher and Lamborghini. Just because of not using this keyword, AMEX might be loosing a large number of website visits. It should be part of the online marketing plan where they should optimize the website for certain buzzwords for a limited time period.
Another Goof-up is the unoptimized landing page by omniture which is being used for the Google ad-words SEM campaign.
Amex Platinum Credit Card
Again the page is not optimized for keywords though it does have the design element to attract the audience. Just like this instance, there are many organizations which have delved into the online space but it becomes apparent that the online strategy needs to be re-looked and given more attenion than being given now.