Top 5 Viral-Video Ads of 2007 – A true Viral Marketing strategy well executed
Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4m views, according to agency GoViral, reports the Financial Times.
The top 5 viral-video ads:
Cadbury – Gorilla Drummer, launched online in August; agency: Fallon.
Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York.
Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater.
Blendtec – Will it Blend? launched online in July.
Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.