Enhancing the power of observation

Sachin Uppal on How online games affect cognitive sense and relationships. The trend of online games, especially card games have evolved to be one of the most engaging forms of entertainment. The advancement of technology and the increasing usage of the Internet has made these games enter into the online world, thereby expanding their reach. … Continue reading Enhancing the power of observation

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[Projections] Internet Growth on Mobile and Desktop Till 2020

Here are the projections I did recently for Internet growth in India on mobile and desktop till 2020. If you are working on any product today, you know which platform to work on first.

MakeMyTrip Landing Page – Copy-writing and Call-To-Action – Conversion Rate Killers

Here are screenshots of Make My Trip landing page on desktop to download their app and use some code to get some discount.    Here the copy and call to action placement should be simplified. Such small copy is very hard to read. And the CTA itself can be part of the button, no? On … Continue reading MakeMyTrip Landing Page – Copy-writing and Call-To-Action – Conversion Rate Killers

#Airtel4G – G for Gadbad or Gratifying Speed? #OnePlus2 SpeedTest Results – Thanks @Olacabs + OnePlus2

When I saw the #Airtel4G ad on TV about the speed challenge, I already owned the Airtel's 4G LTE SIM Card and I know that G is not for Gadbad but for Gratifying speed. I converted my Reliance connection to a Airtel 4G SIM card as well as upgraded the Airtel 3G SIM to 4G … Continue reading #Airtel4G – G for Gadbad or Gratifying Speed? #OnePlus2 SpeedTest Results – Thanks @Olacabs + OnePlus2

The Big AlphaBet

If the hubbub on Twitter is any indication, then Google founders Larry Page and Sergey Brin have won the Internet with their announcement that Google will transition to a new holding company structure. The new company is called Alphabet. We should think of its as the Berkshire Hathaway for the Burning Man crowd — where … Continue reading The Big AlphaBet

19 Brands You Have Been Pronouncing Incorrectly All Your Life!

I have mispronounced atleast 5 of them 😛

Mad Over Marketing

Russel Peters made it very clear that Louis Vuitton is not only hard for us to spell, but even harder to pronounce. Elite Daily made these illustrations with the correct pronunciations, and you will be shocked at how incorrectly you have been pronouncing these brand names.

1. 
98

2. 107

3. 127

4. 128

5. 136

6. 145

7. 156

8. 165

9. 173

10. 183

11. 193

12. 202

13. 217

14. 316

15. 416

16. 517

17. 614

18.715

19. 812

We’re sure you will now be bringing these brands into your conversations just for the heck of saying it right.

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Why Amazon Has No Profits (And Why It Works)

18 Charts that explain Why Amazon has no profits? The real meaning of long term and opportunity explained.

Andreessen Horowitz

Amazon has a tendency to polarize people. On one hand, there is the ruthless, relentless, ferociously efficient company that’s building the Sears Roebuck of the 21st Century. But on the other, there is the fact that almost 20 years after it was launched, it has yet to report a meaningful profit. This chart captures the contradiction pretty well – massive revenue growth, no profits, or so it would seem. But actually, neither of these lines gives you a good sense of what’s really going on.

1 Source: a16z

Amazon discloses revenue in three segments – Media, Electronics & General Merchandise (‘EGM’) and ‘Other’, which is mostly AWS. As this chart shows, these look very different (this and most of the following ones use ’TTM’ – trailing 12 months, which smooths out the seasonal fluctuations and makes it easier to see the underlying trends). The media business is still growing, but it’s…

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