Data Driven Marketing

Since joining the company in 2008,he has been driving the consumer and market innovation portfolio and serves as Play Games24x7's consumer insights knowledge manager. Sachin has delivered business critical goals that have contributed to securing multiple angel and institutional investments and driven profitability for the company at a very early stage. He combines a keen ability to understand the customer decision making process with generalized technology solutions to solve marketing needs. This unique skill has led to the creation of several 'marketing products' at Play Games24x7, the most successful being the viral referral program.

Sachin has 14 years of hands-on marketing experience, having worked in various capacities in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management with organizations such as Naseba, National Instruments, Wipro HealthCare and Wipro Technologies. After completing his engineering degree from Kurukshetra University, Sachin graduated with the executive program from IIM Calcutta. An avid reader and fitness enthusiast, Sachin also enjoys Stand-up comedies, card games and popular Bollywood movies.

He takes a keen interest in the growth of emerging companies and in his free time advises startups, entrepreneurs and marketing technology companies for business growth. He is a mentor and advisor for multiple start-ups including:

• Marketing Advisor for Parenting Startup BabyDestination.com
• Business Advisor for Adby Ventures
• Board member in Direct Marketing Association (DMA)