Data Driven Marketing

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About Sachin

I love marketing and product design!

I am a startup growth mentor, award-winning Chief Marketing Officer, and Product design advisor. In my most recent roles, I headed the Product and Marketing for a B2B Analytics tool called Convosight.com. Prior to this, I was the Chief Marketing Officer at Play Games24x7 Pvt. Ltd., the largest provider of online and mobile games in India. I headed all the marketing initiatives at Play Games24x7’s - RummyCircle, My11Circle, and Ultimate Games. I have delivered business-critical goals that have contributed to securing multiple angel and institutional investments in multiple startups and large scale companies. I have over 15 years of hands-on marketing and product experience. I have worked in various capacities in the fields of Marketing Acquisition, Retention, Product, Analytics, and Brand Management with organizations such as Convosight.com, Babydestination, RummyCircle, My11Circle, Ultimate Games, Naseba, National Instruments, Wipro HealthCare, and Wipro Technologies. I have completed my engineering degree from Kurukshetra University. An executive management program from IIM Calcutta. An Entrepreneurship management program (LNV) from Harvard Business School.

About Sachin Uppal

About Sachin Uppal

I am an investor at Letsventure, mentor, and/or advisor for multiple start-ups including Autocode.app, Anveya.com, BabyDestination.com, Bambrew.com, BrĂ¼machen, Circle of Life Healthcare, Codeninja.ai, Convosight.com, Creators Gurukul, Direct Marketing Association (DMA), Doxper.com, ForBinary.com, InFeedo, Lal10.com, Niki.ai, Oyo Fitness, Plopnow.com, Stones2milestones Edu Services, Shoptimize.com and Vessi Footwear.

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Budget Managed

$ 50 Million+

Campaigns Managed

1000 +

Man Hours Managed

600,000 +

Speaking Engagements

Sachin is popularly known as the “Data Driven Marketer” in industry circles because of his key data-driven insights and published case studies. His research work on consumer behavior analysis through various statistical methods has been published internationally.

Completed Engagements

2020
Organizer

Certification Program - Launching New Venture

Awards: Best Marketing Person of the Year, 2019

BostonMarch 2020

Website: www.hbs.edu
2019
Organizer

National Business Summit and Awards 2019

Awards: Best Marketing Person of the Year, 2019

The Park Hotel, New DelhiDecember 2019

Organizer

Rex Awards - Rex Karamveer Global Fellowship Award 2019

Awarded: Bronze Medal
 

November 2019

Organizer

F8 - Facebook Developer Conference

FB Developer / Attendee

San Jose, CaliforniaMay 2019

Website: www.f8.com
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Game Development and Design Conference - GDDC

Speaker

PuneFebrurary 2019

Topic - Model Driven Marketing - Going beyond Data Driven Marketing
Downloads:
2018
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IAMAI - Game Of Marketing

Panelist

Taj Lands End, MumbaiDecember 2018

Topic - Brands achieving the desired ROI through Affiliate Channel
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WebEngage - Engagemint

Keynote Speaker

Taj Westend, BangaloreDecember 2018

Topic - Gaming your way to retention
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BrandVid - The New Video Economy

Speaker

MumbaiSeptember 2018

Topic - Branded Video Advertising
Downloads:
Website: brandvid.in
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Direct Marketing Associate (DMA) India

Jury Member

MumbaiSeptember 2018

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DMA Echo Awards

Jury Member

MumbaiAugust 2018

Linkedin
Twitter
Guest Posting

How Online Gaming Platform Play Games24x7 Uses Advanced Analytics & ML To Up Its Game

Author

MumbaiAugust 2018

Guest Posting

3 Tips to Manage Employees Working Outside HQs

Author

MumbaiAugust 2018

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The Masters Of Marketing

Jury Member

MumbaiAugust 2018

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iMedia Brand Summit

Attendee

MumbaiAugust 2018

Organizer

Digital Marketing 101 / Skill Based Gaming / RummyCircle

Podcast

MumbaiJuly 2018

Downloads:
Guest Posting

These are the Changing Trends of the Gaming World

Author

MumbaiJuly 2018

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Cmo Choice Awards

Jury Member

MumbaiApril 2018

Website: www.dma.asia
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Optimizing Costs as You Scale on AWS

Speaker

MumbaiMay 2018

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Habit Summit

Attendee

San FranciscoApril 2018

2017
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How do you use mobile for gaming as a marketing channel?

Speaker

GurgaonDecember 2017

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Launch of The Rummy Federation

Dignitary and Advisory

DelhiDecember 2017

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50 Most Influential Digital Marketing Leaders

Speaker and Award Winner

MumbaiNovember 2017

Downloads:
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Startup Pitch Evaluation, Advisory and Investments

Dignitary and Advisory

GurgaonOctober 2017

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Mobile Performance – Impact of change in digital ecosystem and its future

Panel Moderator

GurgaonOctober 2017

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Mobile Ad-Fraud Detection and Control

Facebook LIVE Event

MumbaiSeptember 2017

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DMA Asia – Marketing Re-imagined

Jury Member

MumbaiAugust 2017

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DMA Asia - Marketing Re-imagined

Jury Member

MumbaiAugust 2017

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Direct Marketing Associate (DMA) India

Advisory Council Member

MumbaiMay 2017

2016
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Key Trends in Performance Advertising for Mobile Apps

Panel Moderation

BangaloreJuly 2016

Downloads:
Organizer

Do you need a play store to grow your mobile app?

Industry Representation

Macau, HongkongMarch 2016

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How to leverage data for acquisition growth?

Industry Talk

BangaloreMarch 2016

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Desi card games rule the digital gaming industry in India

Blog Author

NASSCOM BlogMarch 2016

Website: nasscom.in

Research Listing

2016
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Ask mobile users to comment?

February 2016, Austin, Texas

2014
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Predictive Analytics with Big Data

April 2014, Austin, Texas

Industry Connect

2015
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Data Driven Decision Making

March 2015, Mumbai, India

Downloads:
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Data Driven Growth

January 2015, Pune, India

Downloads:
2012
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Performance Advertising

February 2012, Delhi, India

Downloads:

Campus Connect

2015
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How to measure creative communication performance?

December 2015, Ahmedabad, India

Downloads:
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3 Case Studies - Acquisition, Retention and Product

December 2015, Gurgaon, India

Downloads:
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3 Case Studies - Acquisition, Retention and Product

April 2015, Ahmedabad, India

Downloads:
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Data Driven Growth Case Studies

April 2015, Bangalore, India

Downloads:
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3 Case Studies - Acquisition, Retention and Product

April 2015, Kolkata, India

Downloads:
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3 Case Studies - Acquisition, Retention and Product

April 2015, Hyderabad, India

Downloads:
Organizer

3 Case Studies - Acquisition, Retention and Product

February 2015, Delhi, India

Downloads:

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