Sachin Uppal is the Chief Marketing Officer at Play Games24x7 Pvt. Ltd., the Largest provider of online and mobile games in India in India. Play Games24x7 is the only Tiger Global funded profitable company in the B2C domain. He has been associated with the company since its early days and is responsible for driving the company’s business growth, marketing, and communications strategy. He heads all the marketing initiatives at Play Games24x7’s - RummyCircle and Ultimate Games.
Since joining the company in 2008,he has been driving the consumer and market innovation portfolio and serves as Play Games24x7's consumer insights knowledge manager. Sachin has delivered business critical goals that have contributed to securing multiple angel and institutional investments and driven profitability for the company at a very early stage. He combines a keen ability to understand the customer decision making process with generalized technology solutions to solve marketing needs. This unique skill has led to the creation of several 'marketing products' at Play Games24x7, the most successful being the viral referral program.
Sachin has 14 years of hands-on marketing experience, having worked in various capacities in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management with organizations such as Naseba, National Instruments, Wipro HealthCare and Wipro Technologies. After completing his engineering degree from Kurukshetra University, Sachin graduated with the executive program from IIM Calcutta. An avid reader and fitness enthusiast, Sachin also enjoys Stand-up comedies, card games and popular Bollywood movies.
He takes a keen interest in the growth of emerging companies and in his free time advises startups, entrepreneurs and marketing technology companies for business growth. He is a mentor and advisor for multiple start-ups including:Sachin is popularly known as the “Data Driven Marketer” in industry circles because of his key data-driven insights and published case studies. His research work on consumer behavior analysis through various statistical methods has been published internationally.
Panelist
Taj Lands End, Mumbai 5th December
Keynote Speaker
Taj Westend, Bangalore 6th December
Speaker
Pune 21st - 22nd Februrary 2019
Speaker
Mumbai September 2018
Jury Member
Mumbai September 2018
Jury Member
Mumbai August 2018
Thanks, @ASIADMA @DMAASIA for the privilege to join the Jury. International ECHO Awards sets the benchmark mark for data-driven creativity, strategy and results. 400 judges | 27 countries | hand-selected | world’s most influential marketing leaders. https://t.co/VsUVAo1u3r pic.twitter.com/jvibzIbp38
— SachinUppal (@sachinuppal) August 4, 2018
Author
Mumbai August 2018
Author
Mumbai August 2018
Jury Member
Mumbai August 2018
Acknowledging the Paragons of Modern Marketing in India, who spoke at #mCube2018. @vijaykoshy @TheotherBigB @sachinvashishth @tandonamit16 @skaalbgroup @sachinuppal @SirfMayuR @vivekbhargava @PavanRChawla @girishkalra @rajbid @mukeshdjjain @gagansingla @snehi78 @MukeshDJain pic.twitter.com/W3D6gCa5UC
— Inkspell (@InkspellSols) August 29, 2018
Podcast
Mumbai July 2018
Author
Mumbai July 2018
Speaker
Gurgaon December 2017
Moments from our panel discussion on 'How Do You Use Mobile Gaming As A Marketing Channel' at @IAMAIForum #GATO2017 #Gaming #Internet #Mobile #Speaker #Session #Events pic.twitter.com/XqElVsDKB1
— Preeti Hoon (@preetiihoon) 5 January 2018
Dignitary and Advisory
Delhi December 2017
Speaker and Award Winner
Mumbai November 2017
Dignitary and Advisory
Gurgaon October 2017
Panel Moderator
Gurgaon October 2017
Facebook LIVE Event
Mumbai September 2017
Jury Member
Mumbai August 2017
Jury Member
Mumbai August 2017
Advisory Council Member
Mumbai May 2017
Panel Moderation
Bangalore July 2016
Industry Representation
Macau, Hongkong March 2016
Industry Talk
Bangalore March 2016
Blog Author
NASSCOM Blog March 2016
February 2016, Austin, Texas
April 2014, Austin, Texas
March 2015, Mumbai, India
January 2015, Pune, India
February 2012, Delhi, India
December 2015, Ahmedabad, India
December 2015, Gurgaon, India
April 2015, Ahmedabad, India
April 2015, Bangalore, India
April 2015, Kolkata, India
April 2015, Hyderabad, India
February 2015, Delhi, India
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