Indians comfort and loss of time is of no value to British Airways


Businesses forget Humans are Humans and not a Passport of a Country. #ShameBritishAirways

Originally posted on getsetandgo:

Update as on June 2, 2014 – IST 5.30pm – Thanks everyone for helping me spread the word on this. I have just received a standard email from British Airways Customer Care apologising for the inconvenience and confirming that they will look into this matter. I will keep you all updated on the progress.

This post is my letter to the CEO of British Airways recounting my recent experiences while flying British Airways from New York to Mumbai. Thanks to many of you who found the concerned email id for me and I have now sent this as an email out to him. I am also posting this as a blog post and hope that this makes a difference in the way British Airways treats its Indian customers.

May 31, 2014

 Mr. Keith Williams

CEO – British Airways PLC

 Dear Sir,

I had recently read a blog-post (which went viral on the internet) about an Indian national…

View original 1,627 more words

How Technology Helped Me To Exercise And Get Healthy @Fitbit @Runtastic #Gamification

Gamification is the use of game elements and game design techniques in non-game contexts. I attended a course on gamification which was hosted by Kevin Werbach, professor at The Wharton School, and Co-author of the recently released book, For the Win.

During the past few months I have been looking at a series of online and offline products and services that are adopting Gamification. One of the key things that Gamification helps in achieving is “Intrinsic Motivation”. Health and Fitness industry has leveraged Gamification as the key challenge that they face is motivating people to spend time on their health and fitness. The Nike+ fuel band is a fantastic example. Similarly, I am aware of around multiple such apps that have hardware and software combination where they track health and activity data and sync it to online portals and present that data in a structured way through the use of gamification elements to motivate people to get into a habit of regular focus on fitness.

2 such products that I use are: and I use the blackberry app from the runtastic as well as I use the Fitbit One tracker + Windows 7 sync software + iPad App. Below are some results that I saw in my behaviour after using Fitbit for the past 2 months. I know the data is too small and not statistically significant. I will keep updating the blog post to share updated data on how my performance improved or deteriorated. But at a broad level, I can see a 44% improvement in my daily Kms walked metric (see image below).

Technology Driving Health Benefits #Gamification

IMAGE 1: Technology Driving Health Benefits #Gamification

These products have leveraged Gamification very well and the continuous motivations, notifications, alerts, badges and the friend leader-boards with quick tease messaging to friends works very well in tandem to keep people motivated.

Activity Graph FitBit-Online-dashboard TopBadges


If you notice Image 1: clearly, there was a long period when I wanted to be regular about my fitness, however, I didn’t. But since the time I got Fitbit One tracker, I am motivated to walk, climb stairs instead of taking elevator and walk that extra mile whenever I see a chance.

All this is happening because we all like to have fun and games are fun. Gamification of real life activities makes mundane activities as fun and keeps us motivated to keep participating and playing.

So, that’s my story of intrinsic motivation driven by gamification and technology that is helping me out, Your turn now!

TOP 3 Extremely Innovative Indian Banking Ads – Worth 6.5 Lakh Crore

Financial Year 2013 started with a Big Bang Advertising by BFSI segment. Dena Bank, Bank of India and Federal bank running the most creative, innovative ads one after the other from 1st April – 3rd April. Insurance sector was also not behind with New India Insurance joining the innovative ad bandwagon.

Not just the copy and design of the ads was super innovative, the media buying strategy was also very innovative . All of them decided to buy the ads in Times Of India mast head.

The best part is that the copy of all ads was most innovative and unique that I almost couldn’t differentiate one from another (apart from their logos)! I guess ad-agencies have a Template which looks like below:

“Thank you xxxxxxxxxxx, for your patronage and making us BIG”

Rs. xx000,00,00,000… money being managed and growing                               <Add Logo Here>

Big Thanks to our yy Million customers!”

Indian Bank Ads DSC_1019 (1)


Good job Banks and Ad-Agencies, now we trust you more and we will bank with only your bank! Your customer no. 999,99,99,999.

A Lady Called “YOU” is hogging all the limelight – Happy Women’s Day

International Women’s Day (IWD), originally called International Working Women’s Day, is marked on March 8 every year. In different regions the focus of the celebrations ranges from general celebration of respect, appreciation and love towards women to a celebration for women’s economic, political and social achievements.

While, the idea behind it has varied from country to country and year to year, it gained prominence in 1977 when the United Nations General Assembly invited member states to proclaim March 8 as the UN Day for women’s rights.

The UN theme for International Women’s Day 2013 is “A promise is a promise: Time for action to end violence against women.” Though, to end violence against women, a recent survey done by Times of India in Delhi suggested 96% of women feel unsafe after sunset.

Meanwhile, completely unaware of the context and the spirit, there are a series of brands and advertisers in India that took to “leverage” the “Women’s Day” theme by celebrating the womanhood for a woman called “You” while celebrating the “Spirit of Womanhood”, they have various offerings for “YOU”. See a series of “Exciting” offerings:

Some are offering Health Packages to “You”

Some are offering “Pleasure” so that Women can be “You” as if they were a Dino earlier :-)

Some are telling you: Don’t stay FAT, lose 15kgs

Someone is offering Banking products

Some of them are ROI focused and they are DIRECT in giving Discounts and Offers to YOU

Some are telling YOU to be FEARLESS.

And Hindustan Times is celebrating the Girl in YOU. This one is particularly interesting as I do not understand this at all. Please enlighten!

So here is to a great day ahead, Happy International Women’s Day!

Facebook’s New Feed – “Consumers” Back in Focus – Investors Happy – Brands Spend More


Image and Live Feed Courtsey – Mashable

An early look at the new Facebook feeds seems to put focus back on consumers and what they want. A lot more focus on what matters to people who use Facebook and come back every day. Facebook has 60% retention rates (that’s amazingly high for such a giant product). Which means the only way they can survive is to answer a simple question:

Why will our users keep coming back?

The product manager and Tech lead working on this revamp of feeds clearly suggested that consumers wanted to get back in control of their feeds and what they want to see and there is no other way but to give consumers what they want. BIGGER> BOLDER> BETTER seemed to be the mantra in re-design along with building consistent experiences in multiple devices. Also, some knobs have been given to FB users to pick and chose their own feeds!

This means FB users will now have full control over what they see in their feeds and they can segregate Friend Feeds from Brand feeds. Which basically means that companies that have heavily invested in Brand pages will have no option left but to invest more in Advertising (promoting) their page feeds, otherwise, the engagement levels will drop drastically and the brand page investments will go to sh!#.

So, from the point of view of Consumers, Investors it’s a #Win, while the Brands will have to spend much more now in advertising and creating new content! The engagement levels are bound to go down without promotions. Also, there was no clear mention on edge rank’s relevance anymore as the users will have control on what they want to see (more like chronologically?).

So in simple words, brands will have to spend much more on page promotions, while they have to continue to spend on direct advertising. I am sure some brands who have made heavy investments in building fan page audiences and engagement platforms are surely going to get pissed.

Though, I would spend more time interacting with the FB team to understand this better and get more information about how this will impact the brands. Till then, happy spending, this hits PC/Laptops starting today!

71% of Millenials Believe Office Romances Boost Performance and Morale

Some time back I had shared a Infographic that talked about the chances for your Office Romance to Succeed (this was provided by Careerbuilder). Here is an updated Infographic created by about the same topic with more data visualized.
Working For Love

Don’t Get Slapped Again – Measuring RoI in Social Media Marketing – 12 Metrics – @Maheshmurthy @AdobeMktgCloud

Dear Money Burning Black Holes and Every one who “thinks” one can not measure ROI on Social media, please don’t get Slapped again (save yourself the embarrassment Watch the Adobe Marketing Cloud Video below). Adobe has done a fantastic job in building a page dedicated to share their campaign performance (they really mean measurement), see Adobe’s campaign performance and they call it Ultimate Case Study.

After you have seen the Video above, now, is the time to come back to senses and start looking at a fantastic presentation put together by @maheshmurthy on some relevant metrics to measure the ROI on Social Media marketing.

Just to clarify:

I do not endorse Mahesh’s and his company Pinstorm’s views on Facebook stifling the organic virality as compared to promoted posts. While New York times claims in their post “Sharing Comes at a Cost“. As facebook posted its rebuttal on their Newsroom Fact Check. I would like to see some data that can conclusively confirm the claims. Either from FB or from companies / people against it.

And if someone tells you the next time, what is the ROI if you do not wear your pants, tell them that it is the same as getting slapped (displayed above).

Get every new post delivered to your Inbox.

Join 1,458 other followers

%d bloggers like this: