Data Driven Marketing

About Sachin

Sachin Uppal is the Chief Marketing Officer at Play Games24x7 Pvt. Ltd., the Largest provider of online and mobile games in India in India. Play Games24x7 is the only Tiger Global funded profitable company in the B2C domain. He has been associated with the company since its early days and is responsible for driving the company’s business growth, marketing, and communications strategy. He heads all the marketing initiatives at Play Games24x7’s - RummyCircle and Ultimate Games.

About Sachin Uppal

About Sachin Uppal

Since joining the company in 2008,he has been driving the consumer and market innovation portfolio and serves as Play Games24x7's consumer insights knowledge manager. Sachin has delivered business critical goals that have contributed to securing multiple angel and institutional investments and driven profitability for the company at a very early stage. He combines a keen ability to understand the customer decision making process with generalized technology solutions to solve marketing needs. This unique skill has led to the creation of several 'marketing products' at Play Games24x7, the most successful being the viral referral program.

Sachin has 14 years of hands-on marketing experience, having worked in various capacities in the fields of Marketing Acquisition, Retention, Product, Analytics and Brand Management with organizations such as Naseba, National Instruments, Wipro HealthCare and Wipro Technologies. After completing his engineering degree from Kurukshetra University, Sachin graduated with the executive program from IIM Calcutta. An avid reader and fitness enthusiast, Sachin also enjoys Stand-up comedies, card games and popular Bollywood movies.

He takes a keen interest in the growth of emerging companies and in his free time advises startups, entrepreneurs and marketing technology companies for business growth. He is a mentor and advisor for multiple start-ups including:
  • Marketing Advisor for Parenting Startup BabyDestination.com
  • Business Advisor for Adby Ventures
  • Board member in Direct Marketing Association (DMA)

Read More

Budget Managed

$ 50 Million+

Campaigns Managed

1000 +

Man Hours Managed

600,000 +

Speaking Engagements

Sachin is popularly known as the “Data Driven Marketer” in industry circles because of his key data-driven insights and published case studies. His research work on consumer behavior analysis through various statistical methods has been published internationally.

2018

Current Engagements

August 2018

Organizer

DMA Echo Awards

Jury Member

MumbaiAugust 2018

Linkedin
Twitter

August 2018

Organizer

The Masters Of Marketing

Jury Member

MumbaiAugust 2018

Completed Engagements

Organizer

Digital Marketing 101 / Skill Based Gaming / RummyCircle

Podcast

MumbaiJuly 2018

Downloads:
Guest Posting

These are the Changing Trends of the Gaming World

Author

MumbaiJuly 2018

Organizer

Optimizing Costs as You Scale on AWS

Speaker

MumbaiMay 2018

Organizer

Habit Summit

Attendee

San FranciscoApril 2018

Organizer

Cmo Choice Awards

Jury Member

MumbaiApril 2018

Website: www.dma.asia
2017
Organizer

How do you use mobile for gaming as a marketing channel?

Speaker

GurgaonDecember 2017

Organizer

Launch of The Rummy Federation

Dignitary and Advisory

DelhiDecember 2017

Organizer

50 Most Influential Digital Marketing Leaders

Speaker and Award Winner

MumbaiNovember 2017

Downloads:
Organizer

Startup Pitch Evaluation, Advisory and Investments

Dignitary and Advisory

GurgaonOctober 2017

Organizer

Mobile Performance – Impact of change in digital ecosystem and its future

Panel Moderator

GurgaonOctober 2017

Organizer

Mobile Ad-Fraud Detection and Control

Facebook LIVE Event

MumbaiSeptember 2017

Organizer

DMA Asia – Marketing Re-imagined

Jury Member

MumbaiAugust 2017

Organizer

DMA Asia - Marketing Re-imagined

Jury Member

MumbaiAugust 2017

Organizer

Direct Marketing Associate (DMA) India

Advisory Council Member

MumbaiMay 2017

2016
Organizer

Key Trends in Performance Advertising for Mobile Apps

Panel Moderation

BangaloreJuly 2016

Downloads:
Organizer

Do you need a play store to grow your mobile app?

Industry Representation

Macau, HongkongMarch 2016

Organizer

How to leverage data for acquisition growth?

Industry Talk

BangaloreMarch 2016

Organizer

Desi card games rule the digital gaming industry in India

Blog Author

NASSCOM BlogMarch 2016

Website: nasscom.in

Research Listing

2016
Organizer

Ask mobile users to comment?

February 2016, Austin, Texas

2014
Organizer

Predictive Analytics with Big Data

April 2014, Austin, Texas

Industry Connect

2015
Organizer

Data Driven Decision Making

March 2015, Mumbai, India

Downloads:
Organizer

Data Driven Growth

January 2015, Pune, India

Downloads:
2012
Organizer

Performance Advertising

February 2012, Delhi, India

Downloads:

Campus Connect

2015
Organizer

How to measure creative communication performance?

December 2015, Ahmedabad, India

Downloads:
Organizer

3 Case Studies - Acquisition, Retention and Product

December 2015, Gurgaon, India

Downloads:
Organizer

3 Case Studies - Acquisition, Retention and Product

April 2015, Ahmedabad, India

Downloads:
Organizer

Data Driven Growth Case Studies

April 2015, Bangalore, India

Downloads:
Organizer

3 Case Studies - Acquisition, Retention and Product

April 2015, Kolkata, India

Downloads:
Organizer

3 Case Studies - Acquisition, Retention and Product

April 2015, Hyderabad, India

Downloads:
Organizer

3 Case Studies - Acquisition, Retention and Product

February 2015, Delhi, India

Downloads:

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